Your video production is finished…. Now what?
Having a quality video produced and getting it up on your website, or any of the video hosting sites out there, is one thing, but how are you going to attract your audience to that video? We hear this question regularly when shooting a corporate video. One video marketing tip that will improve your chances of getting more eyes on your company’s video is to use keywords.
This can be a very long and painful process when you first think about it, but start off with two simple steps…. 1) Ask a friend, 2) Check out your competition.
Chances are, you are way too familiar with the content to start rhyming off keywords and will end up using buzz words people would only hear if they worked in your industry. If that’s the demographic you’re looking for, super! Have at it. Otherwise, try asking a friend, relative, or a member of the demographic you’re trying to attract. Which words would they use to describe the content in your video? As long as they’re completely unfamiliar with the industry jargon, you’ll get the best direction.
Now, have a look at what your competitors are doing. Type in your newly found keyword phrases into any search engine and see what pops up. Are the results similar in content as your video production? Have a look at the tags they used, or their sites Page Source for its keywords. Do they use any other keywords that might be useful to you? Keep in mind there is no guarantee they are using effective keywords, but if the same terms keep popping up on a few videos/sites, you should end up with a solid list.
There you have it. Go ahead and use your keyword phrases in the videos filename, title tag, description, tags, and link text to start. Next thing to consider is how to optimize your keywords.
Upcoming blog: Rank higher in search engines, and stay there through keyword optimization.